Critical Thinking in Sales: Building an Innovation-Driven Mindset for Business Growth
A Talk by Peter Waggott (Managing Director & Neurodivergence Coach, Vertical Motives Consultancy)
About this Talk
In today’s fast-moving markets, launching or scaling a business requires more than just a great product—it demands an innovation-driven sales mindset. This SIW25 session will explore why critical thinking and problem-solving are essential skills for entrepreneurs and business leaders, helping to challenge groupthink, embrace failure, and unlock fresh approaches to growth.
Peter Waggott will examine the common blockers that stall business expansion—fear of failure, unclear value propositions, weak leadership—and uncover how strong sales skills can break through these barriers. Drawing on insights from frameworks like The Challenger Sale, we’ll discuss the power of creating healthy tension, uncovering customer pain points, and reframing conversations around customer needs rather than products.
From redefining entrepreneurial thinking to balancing innovation with price and quality, this talk will challenge traditional assumptions and offer practical strategies to strengthen your leadership, sharpen your sales approach, and keep your customer at the heart of everything you do.