Danielle Kelly

Danielle Kelly

I am passionate about growing businesses and inspiring teams. I believe in excellent communication skills and investing in strong relationships, which are so crucial to delivering ROI aligned to objectives.

Director of Strategies and Sales
STV

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About this Speaker

Danielle heads up a dedicated team of specialists delivering bespoke advertising solutions for clients across the country. She also manages the STV Growth Fund, a £20m pot which enables SMEs to quickly reach more consumers through affordable and accessible advertising.

Prior to this, Danielle was Director of Strategic Development, leading a team to combine business strategies with brilliant marketing opportunities for clients looking to increase their presence and grow their business. Collaborating with clients, she ensures their objectives are at the heart of the commercial solutions her team creates, always with a view to delivering strong results. Working closely with the Commercial Director and leadership team, Danielle drives partnerships and solutions to increase awareness of the range of cost-effective marketing solutions available at STV.

Danielle studied International Business and Modern Languages at the University of Strathclyde in Glasgow and HEC Montréal in Quebec before starting her career in the software industry, where she worked across international territories with clients such as Emirates and Royal Jordanian Airlines.

Danielle then moved into the media sector, where she has over 10 years experience working with SMEs and PLCs, building their relationships with STV as a key part of their marketing strategies. She developed the launch of the STV Growth Fund, which supports the business community in Scotland whilst helping to boost the local economy.

Danielle is a member of the NABS Scotland committee and the STV steering group on Diversity & Inclusion

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