Danielle leads the Strategic Development team which combines business strategies with brilliant marketing solutions for clients looking to increase their presence and grow their business. Collaborating with clients, she ensures their objectives are at the heart of the commercial solutions her team creates, always with a view to delivering strong results. Working closely with the Commercial Director and leadership team, Danielle drives partnerships and solutions to increase awareness of the range of cost-effective marketing solutions available at STV.
Danielle studied International Business and Modern Languages at the University of Strathclyde in Glasgow and HEC Montréal in Quebec before starting her career in the software industry, where she worked across international territories with clients such as Emirates and Royal Jordanian Airlines.
Danielle then moved into the media sector, where she has over 10 years experience working with SMEs and PLCs, building their relationships with STV as a key part of their marketing strategies. She developed the launch of the STV Growth Fund, which supports the business community in Scotland whilst helping to boost the local economy. To date, more than 350 deals have been secured with clients in the STV Growth Fund – mostly new to television – returning positive growth figures. Danielle is a member of the NABS Scotland committee and the STV steering group on Diversity &
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